Indo-Netherlands high-value crop projects for Indian quality market @Fresh Produce 2025

We cordially invite you to join our session at Fresh Produce 2025 at Trident Hotel, Nariman Point, Mumbai on April 3, where we will introduce new innovative projects providing top-notch, high-quality, residue- and chemical-free, sustainable, reliable European quality exotic fruits and vegetables that will revolutionize the Indian retail, hospitality and horeca market.

We believe everybody should have access to affordable healthy sustainable safe residue-free high-quality top-notch exotics to ensure a healthy diet and a better lifestyle by growing the best fruits and vegetables very sustainably without any residues, chemicals, or abundance of water close to the market to minimize food loss and increase shelf life. We provide globally proven technology and know-how to produce these European exotics anywhere anytime in the world. For the Indian market, we have identified (straw)berries, colored capsicum (red and yellow), cherry tomatoes (with or without a vine), lettuce, and microgreens since these crops have gained popularity and shown tremendous growth potential in India. Our technology combined with the Indian food value chain can create a very profitable model for Indian agri-entrepreneurs strengthening the Indian economy and farmer income. Our combined solutions, which we are going to pitch to you, not only provide a profitable impact making agriculture self-sustainable, but also have a huge impact on the supply chain regarding working conditions, safety, and sustainability down the line.

At the end of this event you can join these agri-entrepreneurs, the Netherlands technology companies, and the Netherlands government in a “last mile” consortium finalizing the business case in the upcoming months in such a way that you as a retailer, trader, hotel or restaurant chain get the produce you need in a way that it sets you apart from the rest in a market, giving you a bigger revenue and profit, but will also provide the farmer with genuine profits, changing the food value chain in India.

We believe together we can create a healthier society and planet by providing the best crops and techniques in India!

To RSVP please fill in the form here.  

We thank you for taking responsibility and be the pioneer that is going to make a profitable impact reality in beautiful India.

Best regards,

Michiel van Erkel

Agriculture Counsellor for India and Sri Lanka.

Desh Ramnath

HortiRoad2India

More info about HortiRoad2India? Visit our website HortiRoad2India.com